NatalFirst is a brand owned and operated by BORN ONLINE S.R.L., a company registered in Romania. Our business operates online, and we sell exclusively to customers within the United Kingdom.

At NatalFirst, we understand how important safety and durability are when it comes to products for babies and new moms. We stand behind the quality of our products and offer this guarantee to provide you with peace of mind.

This guarantee covers normal domestic use and applies to products used as intended. However, it does not cover issues caused by:

• Improper use or handling (e.g., incorrect assembly, excessive force, or modifications)
• Neglect or lack of proper care (e.g., failure to follow washing or maintenance instructions)
• Accidental damage (e.g., spills, drops, or pet-related incidents)
• Water damage or exposure to extreme temperatures
• Products altered or repaired by unauthorized parties

This guarantee is valid only for products purchased, installed, and used within the European Union.

Natural Material Characteristics

Fabric & Textile Products

Many of our baby and maternity products are made from soft, natural materials designed for comfort and breathability. Due to the nature of these fabrics, slight variations in texture or color may occur over time. This is not considered a defect and does not affect product performance.

To extend the lifespan of your baby essentials, please follow all washing and care instructions provided with the product. Improper washing (e.g., high heat, harsh detergents) that leads to fabric shrinkage, fading, or damage is not covered under this guarantee.

Wooden & Plastic Products

For baby furniture, wooden toys, and plastic accessories, minor changes in appearance—such as slight discoloration or small surface variations—are normal due to exposure to air, humidity, and temperature changes. These natural characteristics do not impact safety or durability and are not covered as defects.

• Wooden products should be kept away from excessive moisture or direct heat (e.g., radiators, direct sunlight) to avoid warping.
• Plastic and silicone-based baby products should be cleaned as per manufacturer instructions to prevent wear.

Outdoor & Travel Products

Baby strollers, carriers, and travel accessories are designed for everyday use. However, prolonged exposure to harsh weather conditions (e.g., rain, extreme cold, or direct sunlight) can impact material quality. To maintain product integrity, we recommend:

✔ Using protective covers when necessary
✔ Storing items indoors when not in use
✔ Following the recommended cleaning and care instructions

Damage due to weather exposure or improper storage is not covered under this guarantee.

Products & Availability

NatalFirst specializes in baby and maternity essentials, including newborn accessories, nursing products, and parenting solutions.

All product descriptions, images, and specifications are provided to the best of our ability.

Product availability is subject to stock levels, and we reserve the right to discontinue or modify products at any time.

Prices are displayed in GBP (£) and include applicable taxes unless otherwise stated.

How to Claim Your Guarantee

If you believe your product has developed a fault covered under this guarantee, please contact our customer service team at help@natalfirst.com with:

• Your proof of purchase
• A description of the issue
• Photos or videos (if applicable)

Our team will assess your claim and provide the best possible resolution.

Please Note:

This guarantee does not affect your statutory consumer rights under applicable laws.

These Terms & Conditions are governed by Romanian law, and any disputes shall be resolved in accordance with the legal framework applicable to businesses registered in Romania.