WHO ARE WE?

Welcome to NatalFirst, a brand owned and operated by BORN ONLINE S.R.L., a legally registered company. All rights, trademarks, and intellectual property related to NatalFirst are the exclusive property of BORN ONLINE S.R.L.. Any unauthorized use, reproduction, or distribution of our brand name, logo, or content is strictly prohibited.

For inquiries regarding brand ownership, please contact us at help@natalfirst.com.

At NatalFirst, we are committed to providing high-quality products for babies, newborns, and new moms. We take your privacy and personal data security seriously, so please take a moment to read through our Privacy Policy to understand how we collect, use, and protect your information.

WHAT PERSONAL DATA WE COLLECT AND WHY WE COLLECT IT

This Privacy Policy outlines how we gather, use, and protect any information you provide when using this website. We may update this notice periodically, so please check back occasionally to ensure that you are happy with any changes.

In processing your personal data, we comply with all relevant legal regulations applicable in the European Union, including GDPR (General Data Protection Regulation).

CONTACT FORMS

When you contact us via forms on our website, we collect only the information necessary to respond to your inquiry. This data is used exclusively by NatalFirst and is not shared with third parties.

ANALYTICS

We use Google Analytics to track anonymous usage data. This helps us analyze website performance, including page views and traffic trends. No personally identifiable information is collected.

SHOPIFY

Our store is powered by Shopify, which processes your order information securely. We collect only the necessary details to complete your purchase and ensure a smooth shopping experience. We do not use this data for targeted marketing unless you provide explicit consent.

ABOUT COOKIES

Cookies are small text files stored on your device that enhance your browsing experience. Cookies on our website may be used for:

• Tracking website analytics
• Managing cookie consent preferences
• Monitoring shopping cart information
• Integrating social media content

You have the option to opt out of cookies via the banner on our website. You can also clear your browser cache to remove stored cookies.

WHO WE SHARE YOUR DATA WITH

• We do not sell or share your personal information (such as names or emails) collected via contact forms.
• Google Analytics tracks anonymous visitor behavior but does not collect personal data.
• Shopify stores order-related data for transactional purposes only. Shopify itself does not share this data with third parties.

HOW LONG WE RETAIN YOUR DATA

We retain personal data only as long as necessary to fulfill the purposes for which it was collected, including compliance with legal, tax, or regulatory requirements.

Retention periods:

• Website account & purchase history: Retained for up to 5 years from your last login.
• Google Analytics: Data is retained for up to 14 months.
• Shopify Order Data: Retained for 180 days to assist with order-related inquiries.

In cases of disputes or legal obligations, we may retain data for longer periods if required.

HOW YOUR DATA IS PROTECTED

We prioritize the security of your information and implement the following measures:

✔ Secure Hosting & SSL Encryption – Ensuring your data is transmitted safely.
✔ Two-Factor Authentication – Added security for our systems.
✔ GDPR-Compliant Tools – Third-party services used by NatalFirst adhere to data protection laws.

We do not store credit card details—your transactions are processed securely through trusted third-party payment providers.

AFFILIATE CODES

The use of affiliate discount codes on unauthorized coupon sites is strictly prohibited. We reserve the right to revoke affiliate codes if misused.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically. Any changes will be posted on this page, and updates will take effect immediately.

CONTACT US

If you have any questions about our Privacy Policy, feel free to contact us via our Contact Page or email us at help@natalfirst.com.